In a world saturated with messages, being heard is no longer enough. To make an impact, communication must be strategic, purposeful, aligned, and outcome-driven. At our consultancy, we often get asked: “What exactly is strategy in strategic communications?” Here’s how we define it, and why it matters more than ever.

In an era where polarization has been amplified by misinformation and disinformation, the role of Public Relations has never been more vital. Public Relations has evolved far beyond crafting catchy headlines or managing media appearances. It’s not just about 'messaging', it’s about 'meaning'.